Brand barometer: Coffee shops, which one is most prominent online?
25 May 2012 | by Gemma Charles
key words / phrases with each other using online tools (e.g. Google Adwords). For this research, the ...
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Jobs | Agency Showcase | Ad creativeCo-op appoints Leo Burnett to £50m ad account
25 May 2012 | by Sara Kimberley
Manchester-based Co-op's 14 roster agencies were based in the North-West. The Co-op's other interests, aside from ...
Arcadia starts £4m media agency contest
24 May 2012 | by Maisie McCabe
agency of record for other Arcadia brands before this appointment. The bulk of Arcadia s spend is ...
Sainsbury's rapped by ad watchdog after Asda complaint
23 May 2012 | by Matthew Chapman
Sainsbury's Brand Match scheme but has dismissed several other complaints about the campaign from Asda.
Media360: John Lewis marketer Craig Inglis on surprising consumers
23 May 2012 | by Daniel Farey-Jones
t have a long history in marketing and so there were other things to get done. It s definitely not a ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
brand value declined 18% to $18bn, nearly meeting Shell coming the other way with a 17% increase to ...
Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
inspired not only his agencies but marketers at other brands with his 'more magic, less logic' clarion ...
Store brands gain ground on national brands
15 May 2012 | by Heather McCarthy
doesn t affect the quality is a strong one, and one that other stores must now consider if they want to ...
Industry view: Does M&S's new value food range hit the spot?
14 May 2012 | by Matthew Chapman
long-standing relationships with each other. And unusual for M S to sway more heavily towards price in their ...
Tesco escalates voucher war with Clubcard exchange campaign
14 May 2012 | by Matthew Chapman
other". Tesco's removal of its double Clubcard points will save it 350m, according to Sainsbury's. At ...
