Helen Edwards: Why borderline decisions can make or break a brand
23 May 2012 | by Helen Edwards, PPA Business columnist of the year
, yet the other agency snatched it. How? Well, explained the intermediary, their toilets were cleaner ...
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Jobs | Agency Showcase | Ad creativeYoung forced to grow up faster amid economic uncertainty
25 May 2012 | by Kantar Media
economy, other issues that were once important to teens are no longer such a worry. In 2004, 42% of ...
Green Party's mayoral press officer Joe Williams joins Sustrans
22 May 2012 | by Hannah Crown
actually a conversation we had in a taxi which resulted in Jenny challenging the other candidates to reveal ...
Sheraton Hotels brand chief discusses serving the 'social traveller'
18 May 2012 | by Loulla-Mae Eleftheriou-Smith
Sheraton brand, and how did you differentiate it from the position of Starwood's other hotels? We ...
Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
inspired not only his agencies but marketers at other brands with his 'more magic, less logic' clarion ...
Industry view: Is easyJet's marketing makeover working?
12 May 2012 | by Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones
. The airline attributed the increase in revenue per seat to the campaign as well as other factors such ...
Absolute Radio partners with Australia's Fox FM for Thomas Cook giveaway
04 May 2012 | by Maisie McCabe
favourite show, combined with the best from the other side of the world. "Now they'll also have the ...
Tourism: Iceland opens doors to the 'enlightened'
03 May 2012 | by John Owens
the globe to influence other tourists. Measurement and evaluation Media that covered the ...
Think BR: There's more to live-event sponsorship than music festivals
30 Apr 2012 | by Rory Sloan
for stand-out there are other opportunities to consider, writes Rory Sloan, RPM....clambering over each other to reach their target audience and prevail over competitors, promoters have seen a ...
EasyJet's Carolyn McCall on putting clear blue sky between the airline and its budget rivals
25 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
his constant threats of legal action and lobbying of other shareholders all of which never fail to ...
