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Properties look to differentiate with luxury amenities, tie-ins

22 Aug 2007 | by Irene Chang

are expanding from the traditional floor plans, models, and newspaper ads to include outdoor banners ...

Vonage stresses choice in battle with Verizon

03 May 2007 | by Randi Schmelzer

event-driven initiatives to rally support. Last week, for example, outdoor audience members could be seen ...

Earth Day shows green efforts becoming a sustainable trend

20 Apr 2007 | by Irene Chang

Outdoor product maker Nalgene was set to launch a campaign called Refill Not Landfill on Earth Day to ...

WS wins New Orleans tourism business

20 Feb 2007 | by Tonya Garcia

New Orleans, which includes a 30-minute travel program and an outdoor and print campaign. Forever ...

Toyota's Tundra launch loaded with PR arsenal

02 Feb 2007 | by Michael Bush

scheduled to kick off February 7 in Orlando, FL; and the Toyota Outdoor Tour, a national consumer engagement ...

Wham-O unveils push to mark 50 years of Frisbee

25 Jan 2007 | by Randi Schmelzer

in the outdoor toy market, but in the sporting-goods arena, as well, Ostedt said. According to the ...

Campus fashion shows bring Red Cross apparel line to life

21 Nov 2006 | by Ted McKenna

to encourage attendance at the outdoor fashion shows. "As you know with Gen Y, getting on the [Web ...

Nivea launches 'Touch' exhibit

19 Sep 2006 | by Michael Bush

street teams, outdoor advertising, and TV and print ads in the major fashion and beauty books. The ...

Suzuki adds some pizzazz to the New York Auto Show

31 Jul 2006 | by Randi Schmelzer

, outdoor themes into the paint scheme. The masterpiece was displayed - courtesy of the NYIAS - during the ...

Super Bowl gives Detroit face-lift

15 May 2006 | by Danielle Lipp

Winter Blast outdoor winter festival served as a "dress rehearsal for the entertainment district [that ...

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