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BSkyB customer acquisition grows, but churn up too

rights to show more than 80% of live televised Premier League games in the UK from 2010, beating rival ...

Bolton Wanderers appoints Golley Slater for CRM drive

LONDON - Premier League football club Bolton Wanderers has appointed Golley Slater to create direct

Diary of a Doormat

thought Barclays sponsored the Premier League. I am thoroughly confused. The letter starts: Here s a ...

Premier league CRM

Football clubs are using CRM to retain their fans' loyalty - and the smaller teams are enjoying the most success, writes David Murphy.

Below the belt: DM world goes football crazy

Not satisfied with Euro 2004, The World Cup, the Premier League and all those other excuses for ...

Premier online

The FA Premier League has appointed EHS Brann London to help develop the Premier League's first

IN DEPTH: Targeting - Rich Rewards. Targeting the rich may appear to make sense, but pigeon-holing risks losing lucrative audiences that fall into more sophisticated categories

example of this is Barclaycard which, as official sponsors of the FA Premier League, launched a ...

BENTLEY CASE STUDY: The Rich List - When Bentley devised bespoke marketing to match its cars, it hit on a way to hone in on its elite target audience

was also the same day United went to the top of the Premier League and exactly two years to the day ...

DELL CASE STUDY: Premier league - Dell's unique approach to customer relations keeps it ahead in

When you've just spent three days gorging on the latest customer relationship wizardry from the likes of Alterian and Siebel at this year's CRM 2001 show, it takes somebody special to stand out. But, as Brian McBride, Dell's vice president and general manager, UK and Ireland, revealed, the world's...

NEWS ANALYSIS: Dramatic fall in direct mail spend - Top companies are cutting marketing budgets due to strategy changes and the economy

the Premier League and as a result has conserved budgets for a big push in the second half of the ...

 

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