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Tiger Beer signs Wayne Rooney as brand ambassador for regional football drive

broadcast sponsorship of the Barclays Premier League in Southeast Asia. The campaign, comprising of both ...

MediaCorp strikes mobile TV tie-ups

in the trial to watch a variety of TV programmes, including Barclays Premier League footage from ...

MediaCorp links with telcos to trial mobile TV

Premier League....participate in the trial to watch a variety of TV Programmes, including Olympics coverage, Barclays Premier ...

Diageo’s Smirnoff partners Manchester United for responsible drinking push

The collaboration, a first for the Barclays Premier League club with a spirits brand, aims to ...

Parkinson exits Nike for Umbro global role

supplying uniforms to three national teams, and several Barclays Premier League sides - such as Everton ...

Astro ban lifted in Indonesia

broadcaster s coverage of the Barclays Premier League and the International Golf Competition. The hiatus ...

EPL debacle demonstrates pay-TV’s problems in China

HONG KONG - The English Premier League may be reveling in the excitement generated by another tight...China strategy is getting your TV platform. And the Premier League have failed to do that. The ...

WinTV slammed for low EPL subscriptions

contract. If subscriptions grow, current concerns will be alleviated, noted a Premier League spokesman ...

All About... Domestic sports sponsorship

platforms like the Barclays Premier League and Formula One. 1 Three new offerings may yet buck the trend ...

Brands jostling to sponsor IPL

ASIA-PACIFIC - The new Indian Premier League (IPL) cricket competition, which has already attracted

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