BUYERS' GUIDE TO TRAVEL PRESS: TOP TEN ... SPENDERS IN TRAVEL SECTOR
17 Dec 2001
Client Total spend (pounds) Press spend (pounds) 1 British Airways ...
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Jobs | Agency Showcase | Ad creativeBUYERS' GUIDE TO TRAVEL PRESS: CASE STUDY - The Sunday Times
17 Dec 2001
Media owner: The Sunday Times Advertiser: The Travel Industry Association of America (TIA) To reach the large number of upmarket British holidaymakers, the TIA chose The Sunday Times for its high readership level in terms of quality and quantity. The key aim was to drive traffic...
Designer Furla picks CDP Media to handle £1m press campaign
17 Dec 2001 | by NAOMI LINDSAY
is planning a major spring and autumn press campaign for next year. Furla is also opening a UK ...
BUYERS' GUIDE TO TRAVEL PRESS: MEDIA TRACK - Both broadsheets and specialist mags can offer travel
17 Dec 2001
, press took 60 per cent, with the top destinations for travel advertisers' money being the Daily Mail ...
BUYERS' GUIDE TO TRAVEL PRESS: SALES PROFILE - Alex O'Donnell Conde Nast Traveller. Raising CN
17 Dec 2001 | by LARISSA BANNISTER
Alex O'Donnell, associate publisher of CN Traveller, is a keen traveller herself, and spent two years journeying through Australia, the Far East and the US. She describes working on Traveller as a "dream job", although she gets far fewer free trips than you might suspect. "It's because...
TALKING POINT: Rupert Murdoch is planning to launch a free daily newspaper to rival Associated's Metro. Why would News International make this move now?
17 Dec 2001
to target." CLAUDINE COLLINS, press director, Mediacom "It does seem a strange time for ...
Associated blames terror attacks for revenue slide
17 Dec 2001 | by COLIN GRIMSHAW
press sister company Northcliffe Newspapers reported profits up 5 per cent to 97m due to strong ...
Trinity Mirror claims nationals' ad sales plummet 21 per cent
17 Dec 2001
. Johnston Press bucked the downward trend, posting an increase in revenue of 1.6 per cent for the five ...
Real Radio Yorkshire hires sales director
17 Dec 2001 | by RACHEL MINTER
will compete against regional press money and TV for its advertising budgets. Jon Hewson ...
HOW TO GET AHEAD: WHAT'S IT LIKE AT ... ECNG TELESALES
17 Dec 2001
daily newspaper, the Eastern Daily Press, and a further eight titles." Where are you based ...
