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American Express to follow Tesco model and sell customer insight from its database

to the AmEx UK press office had not yet been returned as this news article was published. ...

Rapp scoops green award for 'turtles' campaign

client IFAW won the Best Green Advertising (Press Outdoor) - Creativity category. Earlier this year ...

Eurostar unveils direct response campaign to mark anniversary

competition is featured on press, radio, outdoor and digital ads, created by Fallon. The top 100 entrants ...

Virgin Media and Sky step up rivalry with 'reasons to switch' direct response campaigns

companies are battling to win over subscribers from their rivals with press and direct mail campaigns. Sky ...

Sir Martin Sorrell: 'economic recovery is LUV-shaped'

the imagination of the press, some of whom treat Sir Martin Sorrell as an economic guru. Sir ...

Crystal brand launches lead generation campaign

national press and targeted consumer titles. Established in 1967 in Torrington, Devon, Dartington ...

ANALYSIS - Big City bonuses may be back but marketer bonuses are shrinking, the CIM says

order to compete in an increasingly commercial environment.' Despite the bad press surrounding bonuses ...

CRITIQUE - American Express 'in the band' campaign: it's plastic

American Express recently launched its largest marketing campaign in four years across TV, press

Can direct shops come up with the 'big idea'? OgilvyOne, GyroHSR, the IDM, Elvis, Lida and EHS Brann gather to discuss

do now," Wheeler says. "We did a lot of press ads for the Aviva relaunch. They might not have been as ...

COMMENT - Is News International's move toward direct relationships the right one?

, let alone a "customer".??? YES - Jo Blake, Head of press, Arena BLM Newspapers need to find ...

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