ANALYSIS Corporate Case Study: Healthy dose of PR helps Icos and Eli Lilly push Cialis
29 Mar 2004 | by Alvin Hattal
York office, which also handles media relations and organizes our press briefings." Icos' IR ...
Additional Information
Search filters
Refine your search:
By Date
By Publication
- PR Week USA (113)
By Channel
- Advertising (2)
- Events / Promotions (8)
- Marketing (53)
- Online Communications (13)
- Public Relations (111)
By Industry Sector
- Healthcare (113)
Content
Search results for "Press"
Subscribe to our RSSWere you hoping to find a job, event, or A-list entry? Search for ""Press"" again in:
Jobs | Agency Showcase | Ad creativePROFILE: Shaffer brings PR balance to the low-carb movement
31 May 2004 | by John N. Frank
. She estimates spending about 15% of her time dealing with the press as the group's chief media ...
PAUL HOLMES: Controversy surrounding use of video news releases is matter best settled by journalists
22 Mar 2004 | by Paul Holmes
manipulate the press." There are, in fact, two separate criticisms here: The first is that public funds ...
Healthcare: Pharmacies on the front line
19 Mar 2004
is so far not doing that (at the time of PRWeek going to press).' In what amounts to a stand-off ...
CAMPAIGNS: Bike riders race to show importance of fighting cancer
01 Mar 2004 | by Jen Adams
press time
CAMPAIGNS: CAAF's Halloween bash gets a boost from Arnold's buzz
26 Jan 2004 | by Anita Chabria
helped gain media attention, it also propelled press relations to a whole new level, and left the agency ...
CAMPAIGNS: AOTM hits the road to further healthy-lifestyle initiative
10 Nov 2003 | by Sherri Deatherage Green
step counter. AOTM didn't conduct a press conference on the July 14 launch date, but pulled out all ...
MEDIA WATCH: 'Obesity' finds a top spot on press menu
06 Oct 2003
The possible link between increased obesity in the US and the tantalizing drinks, meals, and desserts marketed by fast-food chains has gripped the media's attention over the last six months and has led to significant coverage of the companies' strategies to increase sales and profits. The introduction...
ORGANIZATION CASE STUDY: Komen uses business savvy in breast-cancer fight
06 Oct 2003 | by Sherri Deatherage Green
to the story, which is told and retold throughout the press kit on its website. It's a tale of two ...
OP-ED: Facing SARS threat: a firm's firsthand account
21 Jul 2003 | by Lynn Furrow
a recent press conference, and I saw firsthand the visible relief on reporters' faces. Yet, the ...
