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Mattel hopes Barbie's 50th resonates with three generations

05 Feb 2009 | by Alexandra Bruell

October 2008, as a clearinghouse of images, press materials, old commercials, b-roll of the dolls, and ...

Kelly Cutrone snags reality show for agency

09 Dec 2008 | by Alexandra Bruell

announcement went out. The "Elves," working with BNC PR, reached out to Variety and sent out today's press ...

'Lookbook' puts fashion PR front and center

31 Oct 2008 | by Alexander Bruell

press release to fashion trade outlets and are now focusing on outreach to traditional consumer outlets ...

Groups lobby for equal Hollywood access for those with disabilities

15 Oct 2008 | by Kimberly Maul

leader in pushing this campaign forward," Greenwalt said. Hall spoke at the Los Angeles press conference ...

Ledger death clouds 'Knight' marketing

30 Jan 2008 | by Douglas Quenqua

on a summer blockbuster following the real-life death of its villain. As of press time, WB has not ...

Outlets up focus on gay, lesbian travelers

15 Oct 2007 | by David Ward

Marketing , says that even the general travel press has taken notice. I always tell people not to limit ...

Sifting through the information overload

15 Oct 2007 | by Aarti Shah

respond to press queries from places other than the office. Public Information Emergency Response (PIER ...

Theater coverage broadens off the beat

08 Oct 2007 | by David Ward

, who handles press for Rent, Hairspray , and other shows. Because shows are running longer, he says ...

Schake helps Live Earth occupy center stage

01 Oct 2007 | by Randi Schmelzer

Consultants guided global media strategy and press operations for this summer s Live Earth, the ...

PBS World broadens network's reach

17 Sep 2007 | by By Hamilton Nolan

[stations] about whether they would prefer to get in touch with the press in their own market... it was very ...

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