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Reebok hopes to inspire with new Cirque du Soleil workout

10 Mar 2009 | by Alexandria Bruell

more fun approach to media relations, rather than hosting a press conference, Stevens said. For ...

Mattel hopes Barbie's 50th resonates with three generations

05 Feb 2009 | by Alexandra Bruell

October 2008, as a clearinghouse of images, press materials, old commercials, b-roll of the dolls, and ...

Teen star, Web initiatives help Unilever introduce Degree Girl

01 May 2008 | by Jaimy Lee

press junket with national publications such as US Weekly, Teen Magazine, and Life Style. Tools : The ...

Dr. Pepper's Guns N'Roses campaign gets a boost

07 Apr 2008 | by Frank Washkuch

issued a press release. The agency also created a multimedia aspect to the effort, launching a blog ...

Ascendia to rejuvenate Healing Garden brand

19 Mar 2008 | by Alexandra Bruell

mailings to consumer press, including heavy outreach to news weeklies. Corbin plans to send more samples ...

Supima spurs branding boost with pop-up store

06 Mar 2008 | by Alexandra Bruell

prematurely leaked the details to the press. In an effort to reinstate that element of surprise, they planned ...

Charmin rolls out new product with free restrooms

06 Dec 2007 | by Irene Chang

entertainment press. There will also be continued outreach during the six weeks of the program, Guy says. The ...

Health kick doesn't scare candy makers

24 Oct 2007 | by Irene Chang

with a million-dollar giveaway, to press events in New York to raise awareness and usher in the ...

The spirit of generosity

22 Oct 2007 | by Tonya Garcia

a strong program. To that end, 65.3% said they actively promote their cause efforts, with press ...

FBN debuts on heels of selective launch strategy

19 Oct 2007 | by Hamilton Nolan

week prior to the launch. It also kept the number of advance press releases minimal, betting that a ...

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