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Power List sets benchmark for an evolving PR industry

definitely does not court press - it is the most elite gathering of PR power players going. Membership ...

What kind of questions should be considered in checking a potential employee's references?

consistently write effective and accurate pitch letters and press releases? References are also an excellent ...

Rewards justify challenges of starting own firm

For one thing, be prepared to do everything yourself at first, from writing press releases to ...

First impression

write a job description r sum . Most will say, Wrote press release promoting [so and so]. I might ...

Career paths

requests/inquiries from other departments. While press clipping and monitoring media for company news might factor ...

PR pros on the ascendancy of Facebook

impact, and not the size of the audience or the number of press clips a tool or online community has ...

A whole new world

, Gibson notes. It s viewed and received much different[ly] than a press release. It s a great complement ...

Firms find value in integrating ad and PR practices

have ad execs writing press releases. Lynes says the firm has developed a number of management ...

Maxell touts performance to younger target via X Games

trade media and consumer press, said Adam Paige, C W VP, via e-mail. The programming ran the gamut of ...

PR has proven to be a 'green' pioneer

When was the last time you or your staff sent out a press release by regular mail? What about...tools of the trade. Messengers were the fastest way to move press kits, photos, and promotional ...

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