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Ogilvy to work on LiveStrong

research, press materials, and possibly PSAs. The agency began work in early December after a ...

Pedigree helps homeless dogs with movie alliance

, including Emma Roberts and Lisa Kudrow, are also discussing the partnership in interviews and at the press ...

Global Fund ups media work

, India, on November 7 and 8, Silva said. The agency set up a press conference and field visits with ...

TripAdvisor helps charities with its philanthropic effort

traditional US media, including travel and philanthropy writers, as well as consumer press and trade media ...

General Mills feeds dreams with on-the-ground outreach

targeting not only general market press, but also national black press, and local black newspapers and radio ...

The spirit of generosity

a strong program. To that end, 65.3% said they actively promote their cause efforts, with press ...

Partners in change

. As such, the company does, of course, reach out to traditional media, drawing press in BusinessWeek ...

New flu vaccine spurs CDC, NFID campaign

Curtis Allen, senior press officer for the CDC, said hopes are higher this time around. The CDC will ...

Festival's media outreach efforts draw sell-out crowd

reporters, and travel editors. Results We got an amazing amount of press - both in terms of long-lead ...

J&J balances its legal and PR objectives

traditional press releases from Mark Everson, American Red Cross president and CEO, to accuse the corporation ...

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