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Value of press hits varies by industry, study finds

was tied to how often the brand name appeared in the press, but that figure changed significantly ...

Philips partners with Omnicom agencies to form 'One Voice'

could be reached by press time. Philips strongly believes in a periodic re-selection process to ...

Sony bolsters Web presence with social networking site

part of its CES press events, targeting bloggers, consumer electronics press, tech media, trade ...

Novell selects PAN as AOR

existing IT infrastructure. Media outreach will target trade publications, business press, and ...

CSC selects Ogilvy for first branding campaign

revenue and 90,000 employees worldwide. We've been very quiet on the branding and press side of ...

T-Mobile, Google team up to introduce the G1 smartphone

T-Mobile introduced the G1 at a September 23 press conference with 300 top-tier reporters and ...

Google adjusts Chrome launch efforts after leak

, September 2. Several press inquires have questioned whether the leak was a mistake or a PR stunt, Stricker ...

McAfee taps Red Consultancy to direct consumer outreach efforts

press in the traditional and new media space. Specific outlets targeted will include The Oprah Winfrey ...

Sybase hires Bite Communications

, and Sybase 365. PR tactics will include traditional press relations, but will also make a concerted ...

Xerox corporate taps OutCast

press, as well as environ- mental bloggers. The company also plans to build its media outreach with ...

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