Non-sponsor brands ramp up pre-Olympics sports marketing
09 May 2012 | by Gemma Charles
heavyweight press campaign and unveil a digital platform, as part of a partnership with SportsAid. Under the ...
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Search results for "Press"
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Jobs | Agency Showcase | Ad creativePizza Hut appoints Lexis for consumer brief
09 May 2012 | by John Owens
proactive consumer press office throughout the year and delivering projects focused around specific product ...
Starbucks marketer Ian Cranna on changes at the coffee chain
19 Apr 2012 | by Gemma Charles
through a press and digital push created by Abbott Mead Vickers BBDO. A year ago, Starbucks introduced ...
Olympic sponsors McDonald's, Adidas and Coca-Cola are media lightning rods
17 Apr 2012 | by Noelle McElhatton
bad press for Olympic sponsor brands threatens to overshadow this effort, just as we pass the Games ...
Chip shop spoofs Beckham Bodywear ad
21 Feb 2012 | by Matthew Chapman
Albert Bartlett is jumping on the back of National Chip Week with a press campaign for its russet ...
Marketing's Adwatch of the Year 2011
13 Dec 2011 | by Gail Kemp
. *Adspend data for the period Nov 2010-Oct 2011 supplied by Ebiquity (total adspend includes press, TV ...
McDonald's 'festive menu 2011' by Leo Burnett
29 Nov 2011
through Rattling Stick. The TV ad is also supported by outdoor and press. The editor was Jonnie Scarlett ...
McDonald's opts for a pedal-powered festive push
29 Nov 2011 | by Sara Kimberley
McLeod at Rattling Stick directed the spot, which is also supported by outdoor and press. OMD handled the ...
McDonald's 'all-in-one Breakfast Wrap' by Leo Burnett
12 Oct 2011
by radio, outdoor and press activity. It was created by Rob Tenconi and Mark Franklin, and ...
Should brands that add to the obesity crisis subsidise healthier food options? The Marketing Society Forum
07 Sep 2011 | by Staff
industries. The sectors get a lot of bad press, but have worked well to get their houses in better order ...
