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LG builds championship effort out of texting trend

31 May 2007 | by Michael Bush

Enlisting the help of Ogilvy Public Relations Worldwide, its AOR, the company launched an effort ...

ASPCA breeds collaboration

15 May 2007 | by Ted McKenna

to ensure the highest possible level of collaboration. The ASPCA called on Vollmer Public Relations ...

McDonald's taps 'Shrek' for kids nutrition effort

10 May 2007 | by Randi Schmelzer

, she said. McDonald s collaborated with JSH A Public Relations on the PR component of the Shrek ...

Mayfield lets consumers decide fate of new flavors

02 May 2007 | by Michael Bush

Waterhouse Public Relations (Chattanooga, TN) Campaign: Flavor Decision 06 Duration: March to August ...

Godiva goes mobile in launch efforts for new Chocoiste line

19 Apr 2007 | by Irene Chang

: Decadence Goes Mobile PR team: Alison Brod Public Relations Other marketing: Web site, in-store ...

Imus departure leaves void in literary PR

17 Apr 2007 | by Randi Schmelzer

Public Relations. He d read the books, provide authors with 10 minutes to talk about the book - and the ...

Mrs. Fields seeks the ultimate recipe to mark 30th birthday

12 Apr 2007 | by Irene Chang

: Lime Public Relations Promotion Other marketing: Web site, in-store promotions Launch: April 9 ...

BlueCross coaches teen athletes on drug dangers

11 Apr 2007 | by Michael Bush

Katcher Vaughn & Bailey Public Relations in 2005 to launch the Healthy Competition: Real Winners Compete...Public Relations (Nashville, TN) Campaign: Healthy Competition: Real Winners Compete Drug-Free ...

SMA wins Space Adventures account

20 Mar 2007 | by Keith O'Brien

Space Station (ISS) for about $20 million, has hired Susan Magrino Agency (SMA) to handle US public

Toyota on expansion track with NASCAR

19 Mar 2007 | by Michael Bush

Services Agencies: PR: GolinHarris, Michael Dobrin Public Relations, Walker Agency, and Hopkins PR Ad ...

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