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Incentive schemes come to the fore as times get tough

viable, or else they do have the money but are nervous about the public relations backlash against ...

Live Issue: Energy Suppliers - Big energy players move beyond price

Report, which is very robust, helpful and enabling tool, she notes. Cara Ponton, a public relations ...

Profile: The story teller - Christian Cull, director of customercommunications BSkyB

: Marketing director, Waitrose 2001-2005: Head of press and public relations, Waitrose 1999-2001: Associate ...

Moving Up: Various - Meteorite

Bocock joins as public relations and marketing executive. Tim Molan becomes account executive following

Special Report: Loyalty & motivation - Motivation in Action

manager, Firefly While life in public relations might seem absolutely fabulous darling, in truth the ...

LIVE ISSUE: Client/Agency Relationships - Are you running pitches professionally?

Advertising (IPA) and the Public Relations Consultants Association (PRCA), carried out research in March that ...

ANALYSIS: How brands use SP to fight back

credibility. Intelligent promotion combined with public relations can be much more effective. "It ...

MCCA pushes for guideline use

, IPA, ISBA and the public relations trade body PRCA, on best practice guidelines for pitching in the ...

Carlsberg plans SP for revamp

backed by heavy advertising and marketing. A public relations campaign has already been launched ...

 

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