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Public Sector: Road safety

A YouTube clip of a moonwalking bear that had 10 million hits was released by Transport for London as a road safety campaign. The viral - made by ad agency WCRS - asks watchers to count passes between a basketball team then asks if they saw the bear.

PUBLIC SECTOR BRIEF: Hampshire local authorities pool resources

HAMPSHIRE: Ten local authorities in Hampshire have pooled their resources to mount a PR and advertising campaign aimed at boosting turnout in May's local elections. Turnout fell as low as 14 per cent in the last local election and Winchester City District Council CEO David Cowan said: 'We hope the campaign...

PUBLIC SECTOR: Campaign to woo overseas students to UK

A fresh PR campaign to attract foreign students to UK universities and colleges is to launch.

PUBLIC SECTOR: John Grooms charity steps up PR and ad campaign

DISABLITIES: Disabilities charity John Grooms has stepped up its PR and advertising campaign to increase independence for disabled people. A cinema ad detailing the campaign will be shown during performances of Harry Potter and the Philosopher's Stone. All creative staff, including Dom Joly...

PUBLIC SECTOR: Trio set to boost GDBA media relations

The Guide Dogs for the Blind Association (GDBA) has appointed a three-strong media relations team. Chris Dysons joins the GDBA as media and special projects officer, arriving from Arthritis Care where he was events manager. Advertising officer Alison Wade joins from The Gloucestershire Echo, where she...

CAMPAIGNS: Public Sector PR - Flood Action Week brings press deluge

Client: The Environment Agency

PUBLIC SECTOR: RNIB campaigns to change perceptions

The Royal National Institute for the Blind has launched a six-month education campaign, 'Changing the way we think about Blindness'. Handled solely by the charity's in-house five-strong communications team, headed by Lynne Stockbridge, the campaign aims to change minds about sight-loss and show that...

STOP PRESS

OFEX-listed company which generates income for public sector bodies, has appointed David Petrie as head of ...

PUBLIC SECTOR: Banner targets internet with integrated service

Hi-tech specialist the Banner Corporation is launching an integrated marketing package aimed at internet and dot.com businesses.

PUBLIC SECTOR: Raad retirement leaves IPA needing media head

The Institute of Practitioners in Advertising (IPA) is to lose director of media affairs John Raad, who is retiring in February after 22 years at the trade body. Raad has a key role at the IPA, representing its members at government level and promoting the advertising industry through lobbying and broadcast...

 

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