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Tips for online placement, b-to-b marketing aid, more

22 Oct 2007 | by Irene Chang

is online demonstration videos, notes Andrea Clark of Publicis Consultants. For example, she says ...

Products and Tools this week

14 Sep 2007 | by Tonya Garcia

strategy. PARIS: Publicis has acquired Paris-based Phonevalley, a European agency specializing in mobile ...

USB touts its soy-based substitutes for trans fat

14 Aug 2007 | by Marc Longpre

Strategy The USB brought on Publicis Consultants PR to promote soy-based trans-fat solutions to ...

Elations selects Publicis to tout drink's health benefits

02 Aug 2007 | by Marc Longpre

NEW YORK: The Elations Co. has hired Publicis Consultants PR to provide PR support for the..., Seattle president for Publicis, said the upcoming campaign would be based around dance, with a national ...

A world of opportunity

02 Jul 2007 | by Marc Longpre

very strong presence in the region through Burson-Marsteller, Hill Knowlton, and GCI Group. Publicis ...

Preparing for a new world of marketing

11 Jun 2007 | by Michael Bush

newly acquired Publicis agency Digitas handles the majority of its digital work. What s most ...

P&G, Publicis form new agency prototype for Oral-B business

06 Apr 2007 | by Michael Bush

CINCINNATI AND PARIS: Procter & Gamble has awarded a new unnamed division of the Publicis Groupe...how that new model would be implemented. The Publicis consortium will handle PR, advertising, package ...

Sanofi Pasteur taps Publicis to promote half its vaccines

05 Feb 2007 | by Marc Longpre

awarded business for half its product lines, including its candidate 5-in-1 vaccine Pentacel, to Publicis...The agreement is a joint collaboration between Manning Selvage Lee and Publicis Consultants PR ...

Unexpected partnerships drive Whirlpool

13 Nov 2006 | by Erica Iacono

, Peppercom, Publicis, Smith-Dahmer, and Walton Isaacson ...

Whole Foods makes marketing move with animal-friendly labels

26 Oct 2006 | by Lisa LaMotta

creative officer for Publicis Dialog. "They need to stay on the leading edge. This is a way to do it ...

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