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USB touts its soy-based substitutes for trans fat

Strategy The USB brought on Publicis Consultants PR to promote soy-based trans-fat solutions to ...

Seattle Roundtable: Moving the needle along

? Steve Bryant (Publicis Dialog): I think so. We became fairly desperate at that point. We've had several ...

Whole Foods makes marketing move with animal-friendly labels

creative officer for Publicis Dialog. "They need to stay on the leading edge. This is a way to do it ...

CAMPAIGNS: Dialog's campaign shows consumers the benefits of soy

PR team: United Soybean Board (Chesterfield, MO) and Publicis Dialog (Seattle) Campaign: "Consumer...versatility of soy. Their goal, says Publicis Dialog team member Lisa Kelley, "is to raise the current annual ...

Publicis sets out to clear up the kiwi's fuzzy image in US

REDWOOD CITY, CA: The world's largest kiwi marketer has hired Publicis Dialog to help clear up...effort to make sure they display the fruit properly. Publicis COO Steve Bryant, president of the ...

CAMPAIGNS: CMC begins move to grow cranberry demand in the US

PR Team: Cranberry Marketing Committee (Wareham, MA) and Publicis Dialog (Seattle) Campaign...foods high, Publicis Dialog - retained by the CMC - decided that this new research provided details that ...

PR TECHNIQUE: PR Stunts: Pulling a stunt that will whip up the media

creative officer and president of the Seattle office of Publicis Dialog. "Without good pictures, it's not ...

NEWS IN BRIEF: Publicis Dialog chosen as agency of record

SAN FRANCISCO: Publicis Dialog has been chosen as the agency of record by Peak Wines International

Publicis tapped to bolster US hazelnut consumption

NEPTUNE, NJ: Publicis Dialog wants to do for the humble hazelnut what it once did for soybeans...hired Publicis for what's expected to be a mid-six-figure-a-year account that will promote hazelnut ...

MARKET FOCUS FOOD & BEVERAGE: Food forethought - A tough economy and tighter news cycle has food companies thinking up new PR angles - from comfort to colors to concerts - to gain media and public interest

is tougher today, says Steve Bryant, chief creative officer at Publicis Dialog. It's hard to get a ...

 

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