Think BR: Making the most of Euro 2012 sponsorship
23 May 2012 | by Jamie Robertson
greater ROI for the sponsors, not just for the Euros but for what follows soon after ... Jamie ...
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Content
Search results for "ROI"
Subscribe to our RSSWere you hoping to find a job, event, or A-list entry? Search for ""ROI"" again in:
Jobs | Agency Showcase | Ad creativeFacebook 'plotting ad-tracking system'
24 May 2012 | by Sarah Shearman
issue of return of investment (ROI), according to reports....recently introduced a "people talking about this" metric . Measuring ROI, or the value of a "like", has ...
Dove seeks 'brand love' with strategic shift to Facebook
22 May 2012 | by Loulla-Mae Eleftheriou-Smith
network is key to engaging with consumers one-on-one, despite the difficulty in measuring ROI. He said ...
Newspapers are better suited to Saturdays
11 May 2012 | by Arif Durrani
ROI) for Saturday editions Titles Saturday Monday-Friday ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
not demanding of ROI and making every pound work harder? No, that's not as you make it sound ...
Double Standards - How is performance marketing helping digital?
10 May 2012
Highly targeted campaigns are now delivering superior ROI for digital clients, according to two...has recently launched its new "Live ROI" proposition, which has dynamic, real-time planning at its ...
Revolution: Social Media - ROI: Like it or lump it
04 May 2012 | by Kim Benjamin
it possible to measure how a 'like' has contributed to a sale? Enter the world of social media ROI ...
Revolution: Special Report - Real-time bidding - A new dawn for display?
04 May 2012 | by Stuart Derrick
point where there's saturation. The ROI does not pay off any more. For digital to continue to grow it ...
Sean Healy joins ZenithOptimedia as global planning director
03 May 2012 | by Katherine Levy
agency's revamped positioning, "Live ROI", is rolled out across the group. Healy will be based in ...
Brand Manager of the Week: Lucy Green
02 May 2012
to effectively integrate it in our campaigns and how it can deliver strong ROI. What hobbies do ...
