CAMPAIGNS: PRODUCT LAUNCH - Taking the thrill out of road kill
17 Apr 1998 | by JEZ ABBOTT
radio debates and worked closely with the national press in the run up to the November appeal. SCi was ...
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Jobs | Agency Showcase | Ad creativePUBLIC RELATIONS AWARDS 2000: Campaign - The Parker Bishop Award Best Crisis Management Campaign.
27 Oct 2000
coverage of Aurora's problems was inevitably extensive, with 38 television and radio bulletins, and 38 ...
CAMPAIGNS - Drivers given star treatment - Financial Services
10 Apr 1998 | by JENNIFER WHITEHEAD
included the story in their main news section. Regional BBC Radio stations all over the country ...
FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports
03 Apr 1998 | by MARY COWLETT
also conducted interviews with local radio stations, via ISDN link. To gain local support, the ...
CAMPAIGNS: Carling’s bid to be football crazy - Sponsorship
06 Mar 1998 | by LEXIE GODDARD
placed in all Premiership matchday programmes and briefings were given to radio stations in cities with ...
CAMPAIGNS: NatWest makes student grade - Media Relations
19 Sep 1997 | by POPPY BRECH
broadcast media to interest them in the story and scheduled 37 TV and radio interviews. Two days ...
NEWS: MacLaurin to champion high strength of Low ‘C’
27 Sep 1996 | by LEXIE GODDARD
radio. The agency is also planning a range of sponsorship initiatives to capture a wide target ...
CAMPAIGNS: SPORT; The Derby gets a dose of salts
20 Sep 1996 | by WENDY SMITH
in a number of syndicated radio interviews and a column for regional papers. Lester Piggott and ...
CAMPAIGNS: CONSUMER LAUNCH; Putting paid to free banking?
13 Sep 1996 | by TOM DAWN
, she typified the main target audience. The campaign was then sustained through radio promotions ...
FOCUS: ELECTRONIC PUBLISHING; Clearing a path through the paper
06 Sep 1996 | by TOM DAWN
to radio and television technologies not covered here. One of its most significant ...
