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CAC push calls attention to SBS

20 Aug 2007 | by Jen Adams

television and radio covered, more than 900 rattles were hung on a tree at a main intersection of the city ...

Health Connector effort educates MA uninsured

18 Jul 2007 | by Tonya Garcia

, multicultural media outlets, and companies airing PSAs, in-store radio announcements, and displaying window ...

Optimizing radio interviews, event budgeting, and more

26 Jun 2007 | by Irene Chang

How can I optimize radio interviews?...All radio spokespeople should be media trained to make sure they know how to integrate client ...

Interview: Mike Vaccaro

18 Jun 2007

Yankees, the only place they could do that was in a newspaper. Now there is a wealth of 24-hour talk radio ...

Yellow Pages uses subway show to build momentum

23 May 2007 | by Ted McKenna

for radio contest winners in a moving subway car on Greater Boston s T system. Traveling along the ...

Pitching talk radio, viral marketing tips, and more

22 May 2007 | by Irene Chang

What should I know when pitching stories for commercial talk radio?...In talk radio, the energy that comes through the voice of your spokesperson is critical, says ...

Pitching holiday gift guides, blog monitoring, and more

16 May 2007 | by Irene Chang

, television, and radio pitches. Blogs What tools help track and measure blog conversations? Free ...

ASPCA breeds collaboration

15 May 2007 | by Ted McKenna

other local TV, radio, and print outlets. In addition, surveys that Media, PA-based ICR conducted ...

McDonald's taps 'Shrek' for kids nutrition effort

10 May 2007 | by Randi Schmelzer

Armstrong. Outreach also extends to print, broadcast, radio, point-of-purchase, and digital. Consumers ...

A youthful approach

07 May 2007 | by Marc Longpre

A decade ago, while talking to an Atlanta radio station, Tad Hutchinson, VP of marketing and sales ...

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