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Tesco gives ready meals multimillion-pound revamp

24 May 2012 | by Matthew Chapman

Radio and outdoor activity launched today (24 May). Tesco is relaunching its entire range of ...

Lufthansa introduces Berlin routes

24 May 2012 | by Loulla-Mae Eleftheriou-Smith

radio advertising within the Manchester and Birmingham areas, experiential activity at the Bullring ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

24 May 2012 | by Sarah Shearman

Berocca Boost ad with the donkey. Favourite media Capital Radio and news feeds. 'News is in real-time ...

My Secret Work Weapon: My iPhone acts as an office when I'm out in the field

23 May 2012 | by Clare Baker, Marketing director, Absolute Radio

my valuable contacts and I can listen to any of our radio stations at any time through our apps, as ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

23 May 2012 | by Daniel Farey-Jones

. However, as reported last week, it is planning to get to grips with radio , a medium it has traditionally ...

Media360: John Lewis to expand Never Knowingly Undersold campaign to radio

18 May 2012 | by Maisie McCabe

its 'Never Knowingly Undersold' campaign to radio, it was announced today....creative teams [at Adam Eve] working with the Radio Advertising Bureau this week and next week on the ...

Mobile to be 'biggest branding product on the planet', says IAB chairman

18 May 2012 | by Sarah Shearman

' and 'How brands are making the most of mobile'. In contrast to other media, such as TV or radio ...

BT enlists Tom Jones to perform free Olympics gig

15 May 2012 | by Sarah Shearman

promoting London Live in its newspaper titles The Sun, The Times and The Sunday Times. Absolute Radio ...

Tesco escalates voucher war with Clubcard exchange campaign

14 May 2012 | by Matthew Chapman

products including clothes, furniture, toys and electrical goods. A television and radio campaign will ...

Hovis launches British Farmers Loaf with £3.5m marketing push

11 May 2012 | by Sarah Shearman

second burst in August. It will be supported by radio, digital and PR activity. As part of the activity ...

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