FEATURE - Direct Marketing: charting the route to integration
18 Nov 2009 | by David Benady, marketingmagazine.co.uk
above-the-line test this June and used the full marketing mix, with a two-week outdoor and radio cam-paign and a ...
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Search results for "Radio"
Subscribe to our RSSWere you hoping to find a job, event, or A-list entry? Search for ""Radio"" again in:
Jobs | Agency Showcase | Ad creativeCRITIQUE - Why you should ask Santa for Steve Harrison's book on creativity
27 Nov 2009 | by Gary Sharpen
style. Try this: "Indeed, if you watch TV, read magazines, go online, listen to the radio or open your ...
RIAS launches new brand response campaign for home insurance
13 Nov 2009 | by Noelle McElhatton
radio, created by DM agency Watson Phillips Norman....channels. A complementary 30-second radio ad is running on Jazz FM. The TV ad highlights how RIAS ...
Eurostar unveils direct response campaign to mark anniversary
09 Nov 2009 | by Noelle McElhatton
competition is featured on press, radio, outdoor and digital ads, created by Fallon. The top 100 entrants ...
COMMENT - Bad pitch practice on the rise
26 Oct 2009 | by Dan Douglass
pitch, they maintained total radio silence for two months during which time none of our calls were ...
ROYAL MAIL STRIKE - Tories meet with potential bidders for Royal Mail
22 Oct 2009 | by Noelle McElhatton
, assuming it is not in too disastrous a state by next May," he told BBC Radio 4's Today programme. His ...
CLIENT OF THE WEEK: More Than's Pete Markey on the tricky issues of postal strikes and comparison websites
15 Oct 2009 | by Noelle McElhatton
brand and direct response ads. Radio is a key channel - we know through econometrics and back analysis ...
BSkyB, the COI or Tesco: who are direct marketing's most powerful clients?
15 Oct 2009 | by Noelle McElhatton
. For Markey, every channel is potentially a direct response medium - TV, radio, telephone, mail and ...
Volkswagen Polo launches £1 million movie-based integrated campaign targeting women
07 Oct 2009 | by Noelle McElhatton
458 11.773 0 0 0 The campaign is running across channels including radio, direct ...
MEDIA WATCH - Fashion brand Asos pins its hopes on older and foreign customers
02 Oct 2009 | by Noelle McElhatton
Sir Roger Moore. The campaign, created by Mother, will launch this weekend and comprise of TV, radio ...
