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Detroit auto industry faces tough battle

billboards, bus ads, radio commercials, and the Internet. After more than 40 years with the same ad agency ...

AutoTrader looks for a home run in 'Drive to a New Start' campaign

car-AutoTrader.com has focused its media outreach on local radio and TV stations, specifically because of the great ...

Chrysler's social-media site helps to drive comms in wake of strike

ran report back to work radio spots for third-shift employees that ran from 7pm to midnight on news ...

A matter of trust

that communications departments receive in these tasks can vary widely. At National Public Radio, VP ...

Detroit's relevance goes well beyond auto

better placement Local radio personalities like WJR s Paul Smith are very influential and can help ...

Ford elevates Edge launch with local New Year's tie-in

. Results Along with print, radio, and TV coverage, 150,000 spectators watched the event in-person. At ...

'Diet' push boosts Flexcar use

Low-Car Diet proved popular, especially with radio and TV. The San Diego kickoff alone was reported in 62 ...

Day builds media momentum for Mercedes-Benz

team. Born and raised in Scotland, Day began his career as a journalist in radio and in newspapers ...

Day builds media momentum for Mercedes-Benz

team. Born and raised in Scotland, Day began his career as a journalist in radio and in newspapers ...

BMW sponsors 2007 TED conference, previous podcasts

the downloads include Adobe, Apple, Google, and WNYC (New York Public Radio). BMW, as a purveyor ...

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