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Dr Pepper faces legal battle for Guns N' Roses campaign

pitched Dr Pepper's offer to the New York Post and the story was eventually picked up by print, radio ...

Wheat Council makes new effort an 'Urban Experience'

coverage in broadcast, print, radio, and online outlets. ...

'Green' foods make mark in mainstream

are also plenty of local and regional programs on radio that welcome health-food executives to talk ...

Smirnoff launches hip-hop music campaign

several large US cities. Additionally, top-tier radio and club deejays will receive a limited edition ...

PR pros tout 'Tappening' initiative

short-lede consumer, business, and marketing publications. The next phase of media outreach will target radio ...

Bottled water industry efforts counter criticism

, SMTs, and TV, newspaper, and radio interviews. It s been a busy three weeks, said Joe Doss, IBWA ...

NCPC, GlobalFluency team in anti-crime push

expanding the reach of the NCPC beyond its traditional TV, radio, and print ads, these new private sector ...

Seattle Roundtable: Moving the needle along

blogging. I'm not even talking about breaking news. Blogging is the new talk radio in sports. The CEO who ...

Schalow nets good reception for KFC's message

of print, radio, and TV journalists. The effort resulted in a "double PR trifecta," she says. The ...

Nestlé brings Carlos V to US

program in predominantly Hispanic-area groceries located throughout Southern California and a radio ...

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