Repositioning brands as healthy requires fact-backed initiatives
13 Aug 2007 | by Irene Chang
, nutritional information, lists of Sensible Solutions products, and a search function. A radio campaign this ...
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Search results for "Radio"
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Jobs | Agency Showcase | Ad creativeDr Pepper faces legal battle for Guns N' Roses campaign
10 Dec 2008 | by Jaimy Lee
pitched Dr Pepper's offer to the New York Post and the story was eventually picked up by print, radio ...
Bottled water industry efforts counter criticism
06 Aug 2007 | by Michael Bush
, SMTs, and TV, newspaper, and radio interviews. It s been a busy three weeks, said Joe Doss, IBWA ...
Alternative angles crop up in agriculture
28 May 2007 | by David Ward
technical communications on things like how to get better yields out of an acre. The number of radio and ...
McDonald's taps 'Shrek' for kids nutrition effort
10 May 2007 | by Randi Schmelzer
Armstrong. Outreach also extends to print, broadcast, radio, point-of-purchase, and digital. Consumers ...
Mayfield lets consumers decide fate of new flavors
02 May 2007 | by Michael Bush
with news releases coinciding with national holidays. Mayfield executives then met with TV, radio, and ...
New DiGiorno pizza launch is an ultimate success for Kraft
05 Apr 2007 | by Michael Bush
relations effort, product sampling events, and live in-studio TV and radio interviews with celebrity ...
When it comes to branding, Starbucks' cup runneth over
26 Mar 2007 | by Greg Schneiders
to go to Starbucks Hear Music on XM Satellite Radio. More cool. By now, Starbucks is already way ...
Hosts acquire 'Taste' for Rioja wine
18 Jan 2007 | by David Ward
radio station in San Francisco, but David and Rachel Cane, the hosts of A Matter of Taste , have won ...
RF aids Napa-focused wine promotion
14 Sep 2006 | by Celeste Altus
. The promotion will complement the popular "How to get to Napa Valley" radio ad campaign, which has ...
