Virgin media - Cable deal proves tempting
05 Feb 2008 | by Claire Foss
newspapers and tested in the regional press. The efficiency of inserts compared with display advertising was ...
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Search results for "Regional Press"
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Jobs | Agency Showcase | Ad creativeMetrics that could make life easier
01 Dec 2008 | by Noelle McElhatton
Barb for TV, Rajar for radio, Jicreg for the regional press and Postar for outdoor. In their place, the ...
Check this out - Website review
06 Feb 2007 | by Mike Colling, managing director of agency MC&C
obvious things on this site, such as readership and circulation figures for all the national and regional ...
DMA Focus: DMA View on... DM budgets remain stable
21 Jul 2006
, compared with 13 per cent last year. Regional press accounts for 8 per cent of budgets, compared with 3 per ...
In The Bag: A round-up of new-business wins
10 Apr 2006
and regional press Clark McKay Walpole has landed the multi-million-pound account for John Lewis ...
Case Study: Wales Tourist Board - Wales targets year-round visitors
22 Dec 2005 | by Kim Benjamin
consumer magazines, national and regional press. - Online: Banners and skyscrapers were used to drive ...
John Lewis embarks on second credit card push
31 Jul 2004
- and 96-sheet posters, national and regional press ads and online activity to promote the card. The ...
Top 100 Mailers: Mail must prove it is the chosen channel
30 Jun 2004 | by Peter Crush
direct mail to outdoor or regional press where direct marketing can make more impact." TDA works with ...
Guide to DM: My favourite failure is ...
24 May 2004
got about two mentions and these were only from the regional press. The lesson here is that you need ...
Brewers Fayre Case Study: DM on the menu
31 Mar 2004
, as well as into ten regional press titles, including The Daily Record and The Kent Messenger, and ...
