Sandra Macleod, Echo Research - The ABC of reputation
14 Sep 2011 | by Sandra Macleod, Echo Research
is group CEO at Echo Research. ...
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09 Jan 2007
Sandra Macleod, Echo Research: Solve the trust equation
17 Sep 2010 | by Sandra Macleod, Echo Research
sea. Sandra Macleod is group CEO at Echo Research ...
Sandra Macleod, Echo Research - It's time to connect the dots
11 Sep 2009 | by Sandra Macleod, Echo Research
), research comes into its own in support of the PR professional. Benchmarking current perception gaps, pre ... , and, if desired, undermine the implausibly positive assertions of the spin industry. Research ... , careful stakeholder research and understanding are required to guide strategy development above and beyond ...
Research: Research leagues 2005
17 Aug 2005
Market research agencies are the first to admit they are not the best at blowing their own ... Market Research Association (BMRA) show 5.4% growth among its members for 2004, taking the sector to a ... poor years. The sector's success at maintaining growth has continued to make research agencies ...
Digital choice: campoviejowines.co.uk
20 Jan 2009 | by David Iddiols, Senior research, partner, HPI Research
'Don't speak to your palate, serenade it,' I am instructed by the Picasso-esque emblem of Campo Viejo, as he approaches the screen and bows to his bottle of wine when I land on the site. I'll drink to that.
Research error
29 Jan 1998 | by GINA GIBSON
Jane Gwilliam is managing director of Research International Qualitatif, not International...Jane Gwilliam is managing director of Research International Qualitatif, not International Qualitatif, as reported in Marketing, January 22. ...
Travel research
30 Sep 2001
Royal Mail research has revealed that holiday companies lose out on business opportunities through lack of communication. Sixty per cent of holiday-makers questioned said they are never contacted by their travel company post-holiday. ...
Customer research
01 Apr 2007
research stifles creativity (Why client research can miss the mark - P I, March 2007). If the right approach is used, research is an important part of the strategic framework and a valuable tool ... . For it to gain definite traction and provide favourable return on investment, research needs to capture ...
Greater Insight: The online dimension
28 Jul 2010 | by Chris Dubreuil, Research Now
The web can be a cost-effective and efficient medium for information-gathering, but researchers...The quality debate dominates the online market research industry. Much of the focus ... also stimulated lots of debate in the research industry, and in my opinion this analogy sums it up ... ' research phenomenon, with unskilled questionnaire writers able to apply badly designed and worded scripts ...
