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Think BR: Innovating in service markets

. In recent Ipsos MORI research among business journalists, almost all (87%) agree that retailers need ... as best practice examples of this, but our research shows that many others are also doing ...

West Brom replaces Bodog with Zoopla

with online property search and research." There have been reports of financial problems at Bodog in the US. ...

Brand barometer: Coffee shops, which one is most prominent online?

, third-party research into target audience behaviours, and finally nodal analysis of associated key words / phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... analysis is conducted. For this research, 25 locations form for the basis of analysis a typical project ...

Think BR: The search for white space

are essential for an innovation to make it from research proposition to consumer heuristic. People looking ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

. That involves a lot of research, working hand-in-hand with planners. Maratier also makes a point of meeting ...

Russell Davies: Great technology is useless if it's giving people the creeps

to the technologies we all get told about every day for more and better targeting, for more accurate research and more ...

Work Debrief - Foster's Brad and Dan get a little help for their good calls

Time after time in research groups, the Foster's audience voiced their desire for Brad and Dan to give ...

Think BR: Making the most of Euro 2012 sponsorship

know from our research that brands which put significant spend behind their association reap greater ...

Think BR: BrandZ shows why technology matters

used effectively by Apple. Consumers are also using mobiles to research in-store and this creates a ...

Ogilvy's Sutherland makes a stand for marketing's 'third eye'

relying too much on consumer research, Sutherland noted no one would have suggested a good way ... said: "We need the third eye of behavioural economics to tell us what logic won't and market research ...

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