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Tess Alps to become Thinkbox executive chair

29 May 2012 | by Maisie McCabe

As executive chair, Alps will work three days a week instead of her current four, but she will continue to play a key role overseeing the strategy, research and communications output of the organisation. Alongside Alps, Thinkbox's executive team includes managing director Lindsey Clay , research and planning ...

Consuming the digital Olympics

29 May 2012 | by Stuart Knapman

in the way the event will be broadcast and viewed, writes Stuart Knapman, senior director, Essential Research....Knapman, senior director, Essential Research ...

Think BR: Accessing the Olympic pound

29 May 2012 | by Rosie Merrell

. Recent Outdoor Media Centre research has found that out of home advertising has the ability to influence ...

Media Week's 30 Under 30 reveal to be held at Cuckoo Club

25 May 2012 | by Jeremy King

in The Mail on Sunday's Live magazine is your favourite, and why? Research has proved that 9.58am ...

Large-scale NFC ads trial gets 3,000 people to interact

25 May 2012 | by Maisie McCabe

on Reading's streets or in the Oracle shopping mall. This research found that 87% of people with NFC ... on the move." The research was made up of four parts: real-time data capture of the number of interactions; interviews with a small panel of super-users of smartphones; weekly quantitative research, and a quantitative ...

Agency concern over post-COI plan

24 May 2012 | by John Tylee

Announced in Nov 2012: Market research Communications planning Strategy ...

Double Standards - 'Out-of-home and mobile will be great partners'

24 May 2012

greater measurability. With research saying how 50 per cent of consumers are now downloading promotions ... , they are; in others, less so. But our recent near-field communication research has shown generally positive ... and to its Facebook "like" page. Our research in partnership with Clear Channel into smartphone interaction ...

Two decades of tuning in to commercial radio

24 May 2012 | by Maisie McCabe

to get radio on the plan. The radio station-funded research tool RadioGauge has offered free research ... , the RAB continues to produce award-winning research. A likeable man from Runcorn with an intelligence ...

All about ... Facebook's future

24 May 2012 | by Alasdair Reid

- and perhaps exponentially. This latest GM development, based as it was on seemingly damning research ... ). 2GM's decision coincided with the publication last week of research from Associated Press ...

RAB celebrates 20 years of championing commercial radio

23 May 2012 | by Arif Durrani and Ben Hall

research confirmed radio is still the nation s second most-consumed medium after TV, accounting for more ... , through research and tools and its national ad campaign, Britain loves radio . The body also played a key ...

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