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Innocent tops the Social Brands 100

The top 10 included a wide cross-section of brands from different sectors, with mobile brand Giffgaff in third followed by three charities: Cancer Research UK, the British Red Cross and ARKive. Cadbury, ASOS, The Ellen DeGeneres Show and the Met Office rounded out the top 10. The Social Brands 100 ...

Jaguar steps up social media strategy to boost innovation

Jaguar is already active in the social media space and in some recent research by iProspect revealed it to be the third most engaged-with brand in the UK on Facebook, scoring an engagement level of 12%. The Tata-owned brand has appointed We Are Social as its first social media retained agency ...

Think BR: Advertising for the second-screen

recent study conducted by media research company Nielsen, which surveyed tablet users in the US, shows mobile devices serving as a second screen The research found that 45% of respondents used social ...

One customer's journey

we get there," I said. We have all done it - a bit of planning and research before choosing ... of potential customers are looking to research, or make a similar purchase, on their mobile devices every day ... on a mobile phone. You can also learn more about research insights and get inspired by case study ...

Shopping for brands

-pack QR codes and recent research suggests that most of the scans are done at home where consumers feel ...

A beautiful collision

advertising annoying. In a recent piece of YouGov research, almost two-thirds of Brits (64 per cent) said ...

Look launches 'Look What I'm Wearing'

: "We know from research that women look to other women for fashion inspiration, and we re tapping ...

How social media is removing the barriers between corporate and consumer brands

months of 2011 alone. These findings are from the latest FTSE100 Social Media Index, a research ... with corporate channels should necessitate a far closer relationship. Our research found that many large ...

The Social Monitor: Mobile hands social power to its users

carried out research into the top 10 bestselling mobile handsets. One of the first things ... with Yomego's research. There will be a number of consumer engagement campaigns this year placing social ... in the research. Sweepstakes, most notably 'retweet to win' competitions produced significant spikes in mentions ...

FindaProperty and Halifax launch home finder app

of the app comes as Halifax attempts to innovate in the digital space following research from the Boston ...

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