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Most businesses lack effective single customer view, finds survey

24 May 2012 | by Daniel Farey-Jones

The research was conducted in February by Dynamic Markets among companies with more than 250 ... , but our research shows that many marketers are still struggling to make effective use of the data that their business holds across multiple channels." The research showed that even the group that had an effective ...

CREATIVE STRATEGY: Peugeot dances with the school of cool

17 May 2012 | by Simon S Kershaw

research tool, better known as the internet. Take, for example, Peugeot s Let Your Body Drive campaign ...

Third of top 50 websites automatically share user data with third parties

18 Apr 2012 | by Daniel Farey-Jones

automatically shares user data with third parties for commercial purposes, according to research by an online...The company, TRUSTe, studied privacy policies across the leading 50 websites in the UK (as defined by web analytics firm Alexa in March), which include Facebook, eBay and The Guardian. It did not disclose which individual website policies stated they automatically share user data. The research found ...

Direct marketing charity fund invites grant applications

12 Apr 2012 | by Daniel Farey-Jones

Funding for research and skills development related to direct marketing is being offered by a new...attention will be paid to applications to fund research that provides wide-reaching insight into direct ... for vocational courses to climb up the marketing career ladder, or want to fund important research that will help ...

Sainsbury's targets mothers with Little Ones revamp

12 Apr 2012 | by Matthew Chapman

The supermarket's increased focus on Little Ones, which it launched in 2009, comes as rivals are courting mothers with projects including the Asda Mumdex research panel and a partnership between Waitrose and Mumsnet . Strategic content agency Seven has redesigned the Little Ones site, which has been split ...

Energy industry to increase transparency over best deals for customers

11 Apr 2012 | by Matthew Chapman

standards have been hit by above-inflation increases in energy prices. Government research indicates ...

Taming the data deluge

05 Apr 2012 | by David Benady

information, and some are wary of providing personal details. Research company TNS has analysed the way ... ' consume only meaty chunks - whole books and in-depth research. 'Fussy eaters' are loath to consume ... technology at Shell Research, says that Shell intends to embed the TNS eating plans into its work, adding ...

IAB Figures: Digital adspend grows 14.4% to £4.8bn

03 Apr 2012 | by Sarah Shearman

m in 2011. Tim Elkington, director of research and strategy at the IAB, said the growth has been ...

Scott Logie promoted to senior role at St Ives

01 Mar 2012 | by Daniel Farey-Jones

. Logie s previous role include strategy director at Occam and head of research, data and analysis at Bank ... follows St Ives acquisition of market research consultancy Incite Marketing Planning this week ...

Historic Twitter data opens to brands

29 Feb 2012 | by Ed Owen

, feedback on marketing campaigns, trends and indicators for financial or economic events, or research around ...

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