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Edelman ups social impact in latest unit

20 Nov 2007 | by Irene Chang

said that during the last three to four years, extensive research has been devoted to examining ...

Cision introduces CisionPoint

24 Oct 2007 | by Tonya Garcia

CHICAGO: Cision has launched CisionPoint, a media research, distribution, and analysis tool two

Positive thinking

22 Oct 2007 | by Tonya Garcia

this for 25 years and our research has been since 1993, we re seeing the spectrum that Mike talked about ... ]ll the way down to in-house printing, shared research and focus groups, all the different hallways that could ... years. The research was done, they said they knew how to solve it, but they couldn t get anyone ...

Trendspotting keeps firms ahead of the pack

18 Oct 2007 | by Tonya Garcia

trend identification and research experience. Kofman leads the firm s Editorial Think Tank ... , she says, Edelman has a proprietary market research company, StrategyOne, and working relationships with consumer research consultancies Iconoculture and Yankelovich Partners. The firm and its research partners ...

Opinion-focused sites offer relevant marketing insight

15 Oct 2007 | by Aarti Shah

Opinion-focused sites can serve as preliminary market research tools to learn about various perspectives around an issue, item, or brand. For instance, UK-based Friction. TV is a platform for users to post videos of themselves pontificating on topics that range from buying a PC to the price of tea ...

'Times' promotes online brand

08 Oct 2007 | by Hamilton Nolan

The campaign s tagline, All the News That s Fit to Click, is meant to connect the paper s legacy in journalism with the newer medium of its Web site. It comes from consumer research that we did showing that people really believed that what s in the newspaper is also on the site, said Murray Gaylord, VP ...

Travelocity touts carbon offsets

24 Sep 2007 | by Tonya Garcia

Research from the Travel Industry Association suggested that 83% of US travelers wanted to support green travel companies and that both business and leisure travelers would spend 6.2% more with environmentally conscious companies. As its contribution to the green movement, Travelocity, with the help ...

Making the switch

17 Sep 2007 | by Marc Longpre

Jones. Obesity as a public health concern has indeed surged in recent years. According to research ...

Playtex introduces 'Girl Talk'

30 Aug 2007 | by Marc Longpre

Girl Talk kicks off today with the launch of a new Web site PlaytexFits.com, as well as television and print advertising supporting the new campaign nationally, said Vicki Seawright, director of marketing. We have done a lot of research over the past couple years, said Seawright. We really wanted ...

Aon selects GolinHarris as AOR

22 Aug 2007 | by Michael Bush

best ideas, research, innovation, and focus on client service, Clement said. Golin competed against ...

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