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CDC selects Ogilvy for $3.3m task targeting America's youth

demographic. We have been doing research around the initiative - testing materials, testing messages, doing ...

Opinion-focused sites offer relevant marketing insight

Opinion-focused sites can serve as preliminary market research tools to learn about various perspectives around an issue, item, or brand. For instance, UK-based Friction. TV is a platform for users to post videos of themselves pontificating on topics that range from buying a PC to the price of tea ...

NRF sees reward of ongoing dialogue

education efforts, but also we do as much original research as possible to show specific trends ... its research as transparent as possible, including detailed explanations of its methodology ...

Latest FCC fines place VNRs in the spotlight

Farsetta, a senior researcher for the Center for Media and Democracy, the activist group that brought ...

Green angle adds some meat to activist groups' campaigns

, we wouldn t be talking about it. Five facts: 1. FAO research shows that animal agriculture ...

VNR debate intensifies as FCC fines Comcast

they were being used. According to Diane Farsetta, senior researcher at CMD, they found 140 instances ...

Message unity is a sound proposition

in research conducted by Marttila Communications Group, which discovered through polling and focus groups ... and rely on the direction set by the firm and its research, rather than let its largest group of supporters ... from research was that [the proposition] could affect everybody. The strength in the campaign ...

McLane hits ground running with Armstrong

cancer research as president. And following the participation of both parties, the team set out to get ... of the forum detailing the focus he d put on cancer research. The two days were central to the LAF s communications strategy. Getting several candidates to promise an increase in cancer research if elected was seen ...

My giant leap

. There s nothing wrong with being a little scared 3. Always ask questions, but do research and teach yourself ... t experienced. 3 keys to change 1. Thoroughly research the company 2. If you re gut tells you to do ...

Political polls aren't perfect, but are far from meaningless

of polls? Based on 20 years of conducting research for candidates, corporations, and nonprofits, I follow ...

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