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Yellow Pages' Hobbs scores for the little guy

. The site issues periodic surveys and employs the help of The Kelsey Group to perform research ...

Positive thinking

this for 25 years and our research has been since 1993, we re seeing the spectrum that Mike talked about ... ]ll the way down to in-house printing, shared research and focus groups, all the different hallways that could ... years. The research was done, they said they knew how to solve it, but they couldn t get anyone ...

Giving Web sites a much-needed boost

, and the lead paragraph on each page, he says. It s useful to [do] keyword research ahead of time to see what ...

Trendspotting keeps firms ahead of the pack

trend identification and research experience. Kofman leads the firm s Editorial Think Tank ... , she says, Edelman has a proprietary market research company, StrategyOne, and working relationships with consumer research consultancies Iconoculture and Yankelovich Partners. The firm and its research partners ...

Opinion-focused sites offer relevant marketing insight

Opinion-focused sites can serve as preliminary market research tools to learn about various perspectives around an issue, item, or brand. For instance, UK-based Friction. TV is a platform for users to post videos of themselves pontificating on topics that range from buying a PC to the price of tea ...

Benoit study spurs launch of Sports Legacy Institute

understand. This past June, Benoit killed his wife and son before committing suicide. Researchers believe a ... ] to raise awareness for the need for additional research. Widmeyer helped SLI launch a Web site ...

'Times' promotes online brand

The campaign s tagline, All the News That s Fit to Click, is meant to connect the paper s legacy in journalism with the newer medium of its Web site. It comes from consumer research that we did showing that people really believed that what s in the newspaper is also on the site, said Murray Gaylord, VP ...

WomenHeart breathes life into comms

, WomenHeart hired Sea Change Strategies, a research and strategy firm that works specifically for nonprofits ...

Partners in change

, and president and CEO of Citi Foundation. We see that from research and behavior from our customers. Citi ...

Travelocity touts carbon offsets

Research from the Travel Industry Association suggested that 83% of US travelers wanted to support green travel companies and that both business and leisure travelers would spend 6.2% more with environmentally conscious companies. As its contribution to the green movement, Travelocity, with the help ...

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