Green angle adds some meat to activist groups' campaigns
27 Sep 2007 | by Irene Chang and Randi Schmelzer
, we wouldn t be talking about it. Five facts: 1. FAO research shows that animal agriculture ...
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Search results for "Research
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Jobs | Agency Showcase | Ad creativePositive thinking
22 Oct 2007 | by Tonya Garcia
this for 25 years and our research has been since 1993, we re seeing the spectrum that Mike talked about ... ]ll the way down to in-house printing, shared research and focus groups, all the different hallways that could ... years. The research was done, they said they knew how to solve it, but they couldn t get anyone ...
Cigarette book finds 'Daily Show' fit
19 Sep 2007 | by David Ward
with Jon Stewart such a good hit? McMurry: We did some research and knew that The Daily Show ...
Playtex introduces 'Girl Talk'
30 Aug 2007 | by Marc Longpre
Girl Talk kicks off today with the launch of a new Web site PlaytexFits.com, as well as television and print advertising supporting the new campaign nationally, said Vicki Seawright, director of marketing. We have done a lot of research over the past couple years, said Seawright. We really wanted ...
Image makeover
16 Jul 2007 | by Michael Bush
, director of research and development for Kodak s inkjet business, vividly remembers the moment when her ...
Preparing for a new world of marketing
11 Jun 2007 | by Michael Bush
been doing extensive research on its consumers and their media consumption habits for the past few ... strategic opportunity that I am afraid is going to pass them by if they don t see the research part of it ... public issues, you better be in there. The fact that people heavily research automobiles before making ...
FL health dept. takes innovative approach to avian flu comms
29 May 2007 | by Marc Longpre
campaigns on the subject. But research conducted by Florida and the agency Marketing for Change suggested the general public didn t believe the risk was real. We were just doing some research for them, which ... to Mitchell. The campaign is set to run through the end of June, but could be extended if research shows ...
'Apprentice' may be over, but product placement will live on
17 May 2007 | by Irene Chang
to IAG research data, the most effective product placement of 2006 was CVS Pharmacy s integration ...
National Guard issues RFP
14 May 2007 | by Ted McKenna
, web-based media, and other materials production; market research; direct marketing; lead processing ...
Multiplier or not, PR on par with ads
23 Apr 2007 | by Dr. Don Stacks and Dr. David Michaelson
an exhaustive literature review, we found little, if any, evidence supporting its existence. What research ... research methods. What we did and found (or failed to find, depending on your point of view) has been ... as advertising. It should include an adequate research budget to prove impact or ROI. Rather than being ...
