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Jaguar steps up social media strategy to boost innovation

Jaguar is already active in the social media space and in some recent research by iProspect revealed it to be the third most engaged-with brand in the UK on Facebook, scoring an engagement level of 12%. The Tata-owned brand has appointed We Are Social as its first social media retained agency ...

AAI axes creative treatment to streamline pitch process

Instead of a drawn-out process involving the issuing of RFIs, shortlists, creative treatment for the pitch and detailed post-pitch research of ideas, AAI is cutting the process down to a maximum of four to six weeks. Four agencies or fewer will be invited to compete, with the initial selection based ...

Agency concern over post-COI plan

Announced in Nov 2012: Market research Communications planning Strategy ...

Russell Davies: Great technology is useless if it's giving people the creeps

to the technologies we all get told about every day for more and better targeting, for more accurate research and more ...

Futura Foods calls in Brazil PR to promote Greek cheeses

will be stocked by Tesco, Morrisons and Ocado. According to Futura Foods research, halloumi and feta ...

Russell Davies: Small insights are at times more helpful than the big picture

products. It's mostly about research catching up with reality. But now it's legitimised and acknowledged ...

Danny Rogers: An intriguing future awaits Bell Pottinger

work. Its holding company Chime was even more diverse, adding advertising and market research ...

On the Campaign Couch ... with JB

is happening in the worlds of music, cinema, sport, art, behavioural economics, neuroscience, research, fashion ...

One customer's journey

we get there," I said. We have all done it - a bit of planning and research before choosing ... of potential customers are looking to research, or make a similar purchase, on their mobile devices every day ... on a mobile phone. You can also learn more about research insights and get inspired by case study ...

Shopping for brands

-pack QR codes and recent research suggests that most of the scans are done at home where consumers feel ...

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