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Work Debrief - Foster's Brad and Dan get a little help for their good calls

24 May 2012

Time after time in research groups, the Foster's audience voiced their desire for Brad and Dan to give ...

Government readies £120m media buying review in marketing shake-up

22 May 2012 | by Maisie McCabe

, the Government will tender for its second framework including market research, communications planning ...

VisitEngland defends £5m campaign after industry attack

15 May 2012 | by Loulla-Mae Eleftheriou-Smith

. He added that initial Visit-England research found 56% of consumers that saw the ad would be more ...

BlackBerry hails people of action in global campaign

14 May 2012 | by Matthew Chapman

?". Sarah Probert, senior director of brand marketing and communication at Research In Motion, said: "Our ... at the beginning of June. BlackBerry owner Research in Motion is launching the consumer-facing global campaign a ...

Smooth Radio to launch 'Feed Your Soul' campaign

11 May 2012 | by Maisie McCabe

consumer research, we are always struck by how contented Smooth Radio listeners seem to be versus non ...

Cancer Research UK 'plain packaging' by AMV BBDO

27 Apr 2012

AMV BBDO has launched a TV spot for Cancer Research promoting a new report from the charity

Reality check - March 2012

26 Apr 2012 | by Campaign staff

However, JWT London's ad for Philadelphia's chocolate variant was in the top five of all three categories in March. The Good Agency's "Lucy" ad for Cancer Research UK topped the "most-remembered" table ... Most- liked ads Most- talked about ads online % 1 Cancer Research ...

Sorrell bids to diversify WPP with tech launch

24 Apr 2012 | by Daniel Farey-Jones

Not content with an empire that spans advertising, digital, research, PR and media, Sorrell is venturing into the technology sector hand-in-hand with Infosys, Procter Gamble's Business Partner of the Year 2011. No minnow itself, Infosys has 150k staff operating out of 65 offices in 30 countries ...

Tetley signs deal to sponsor Sunday family films on Channel 5

20 Apr 2012 | by Maisie McCabe

. Greg Fuller, business director at MediaVest, said: "Our research showed Sunday afternoons were one ...

Ditching flu awareness ads contributed to more deaths, paper claims

17 Apr 2012 | by Daniel Farey-Jones and Emma Powell

at the Department of Health, who says that the comparisons made in the research paper aren t fair and then you ...

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