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Consuming the digital Olympics

29 May 2012 | by Stuart Knapman

in the way the event will be broadcast and viewed, writes Stuart Knapman, senior director, Essential Research....Knapman, senior director, Essential Research ...

Think BR: Accessing the Olympic pound

29 May 2012 | by Rosie Merrell

. Recent Outdoor Media Centre research has found that out of home advertising has the ability to influence ...

Consumers and their mobile devices

28 May 2012 | by John Stoneman and Denise Turner

? Global research Understanding how these devices are being used, how they complement each other ... network of Havas Digital, recently compiled a piece of global research with the explicit goal of uncovering the different use cases around connected devices. The research was designed to enable marketers ...

Large-scale NFC ads trial gets 3,000 people to interact

25 May 2012 | by Maisie McCabe

on Reading's streets or in the Oracle shopping mall. This research found that 87% of people with NFC ... on the move." The research was made up of four parts: real-time data capture of the number of interactions; interviews with a small panel of super-users of smartphones; weekly quantitative research, and a quantitative ...

Think BR: The search for white space

25 May 2012 | by Will Landell Mills

are essential for an innovation to make it from research proposition to consumer heuristic. People looking ...

'Silver socialisers' embracing social media to engage with brands

17 May 2012 | by Hannah Crown

to new research....A survey by Fishburn Hedges and Echo Research shows a significant public shift towards using social media sites to speak to brands directly, stretched across all age groups. While half of 18- to 24-year-olds had gone online to ask a question, respond to, interact with, or complain about a brand, 27 ...

Media360: Zeebox is social media app to watch says MEC's Fletcher

17 May 2012 | by John Reynolds

and asked questions such as "What are the implications of a more data-focused and less research ...

Smart DRTV: harnessing a potent mix of mass market reach and data

17 May 2012 | by Alison Meredith

on it? Yet success with smart DRTV is far from simple. As our qualitative research shows, smart DRTV ... , are core in creating effective DRTV campaigns. Results from WPN s research confirmed what we already ... responding later - people don t like making instant decisions, they want to research, consider and be a ...

MAA survey shows agency salary bounceback after 2011 plunge

16 May 2012 | by Matthew Chapman

increase in wages, according to Marketing Agencies Association research.

Eye releases study on neuro effects of outdoor media

14 May 2012 | by Nick Batten

By partnering up with brain imaging research company, Neuro Insights, Eye claims to have measured the brain activity of consumers in different out of home environments to create the first neuro imaging ... to influencing future buying behaviour. The research found that across the range of neuro responses, responses ...

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