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Consuming the digital Olympics

in the way the event will be broadcast and viewed, writes Stuart Knapman, senior director, Essential Research....Knapman, senior director, Essential Research ...

Think BR: Innovating in service markets

. In recent Ipsos MORI research among business journalists, almost all (87%) agree that retailers need ... as best practice examples of this, but our research shows that many others are also doing ...

Think BR: Accessing the Olympic pound

. Recent Outdoor Media Centre research has found that out of home advertising has the ability to influence ...

Consumers and their mobile devices

? Global research Understanding how these devices are being used, how they complement each other ... network of Havas Digital, recently compiled a piece of global research with the explicit goal of uncovering the different use cases around connected devices. The research was designed to enable marketers ...

Think BR: The search for white space

are essential for an innovation to make it from research proposition to consumer heuristic. People looking ...

Think BR: Making the most of Euro 2012 sponsorship

know from our research that brands which put significant spend behind their association reap greater ...

Think BR: BrandZ shows why technology matters

used effectively by Apple. Consumers are also using mobiles to research in-store and this creates a ...

Consumer technology communications calls out for simplification

knows no boundaries'. Well, new research calls these into question showing that culture and location matter. That is the finding of the Digital Living Index research , which looks at how people use ... with values of the human experience. Unusually, the research takes an anthropological approach, showing how ...

Think BR: Advertising for the second-screen

recent study conducted by media research company Nielsen, which surveyed tablet users in the US, shows mobile devices serving as a second screen The research found that 45% of respondents used social ...

CREATIVE STRATEGY: Peugeot dances with the school of cool

research tool, better known as the internet. Take, for example, Peugeot s Let Your Body Drive campaign ...

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