29 May 2012
| by Stuart Knapman
in the way the event will be broadcast and viewed, writes Stuart Knapman, senior director, Essential Research....Knapman, senior director, Essential Research ...
29 May 2012
| by Rosemary Bayman and Claire Emes
.
In recent Ipsos MORI research among business journalists, almost all (87%) agree that retailers need ...
as best practice examples of this, but our research shows that many others are also doing ...
29 May 2012
| by Rosie Merrell
.
Recent Outdoor Media Centre research has found that out of home advertising has the ability to influence ...
28 May 2012
| by John Stoneman and Denise Turner
?
Global research
Understanding how these devices are being used, how they complement each other ...
network of Havas Digital, recently compiled a piece of global research with the explicit goal of uncovering the different use cases around connected devices.
The research was designed to enable marketers ...
25 May 2012
| by Will Landell Mills
are essential for an innovation to make it from research proposition to consumer heuristic.
People looking ...
23 May 2012
| by Jamie Robertson
know from our research that brands which put significant spend behind their association reap greater ...
23 May 2012
| by Nick Cooper
used effectively by Apple.
Consumers are also using mobiles to research in-store and this creates a ...
22 May 2012
| by David Vindel
knows no boundaries'. Well, new research calls these into question showing that culture and location matter.
That is the finding of the Digital Living Index research , which looks at how people use ...
with values of the human experience.
Unusually, the research takes an anthropological approach, showing how ...
22 May 2012
| by Andrew Fisher
recent study conducted by media research company Nielsen, which surveyed tablet users in the US, shows mobile devices serving as a second screen
The research found that 45% of respondents used social ...
17 May 2012
| by Simon S Kershaw
research tool, better known as the internet.
Take, for example, Peugeot s Let Your Body Drive campaign ...