Agency concern over post-COI plan
24 May 2012 | by John Tylee
Announced in Nov 2012: Market research Communications planning Strategy ...
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Search results for "Research
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Jobs | Agency Showcase | Ad creativeAAI axes creative treatment to streamline pitch process
24 May 2012 | by Campaign staff
Instead of a drawn-out process involving the issuing of RFIs, shortlists, creative treatment for the pitch and detailed post-pitch research of ideas, AAI is cutting the process down to a maximum of four to six weeks. Four agencies or fewer will be invited to compete, with the initial selection based ...
Double Standards - 'Out-of-home and mobile will be great partners'
24 May 2012
greater measurability. With research saying how 50 per cent of consumers are now downloading promotions ... , they are; in others, less so. But our recent near-field communication research has shown generally positive ... and to its Facebook "like" page. Our research in partnership with Clear Channel into smartphone interaction ...
Two decades of tuning in to commercial radio
24 May 2012 | by Maisie McCabe
to get radio on the plan. The radio station-funded research tool RadioGauge has offered free research ... , the RAB continues to produce award-winning research. A likeable man from Runcorn with an intelligence ...
Russell Davies: Great technology is useless if it's giving people the creeps
24 May 2012 | by Russell Davies
to the technologies we all get told about every day for more and better targeting, for more accurate research and more ...
All about ... Facebook's future
24 May 2012 | by Alasdair Reid
- and perhaps exponentially. This latest GM development, based as it was on seemingly damning research ... ). 2GM's decision coincided with the publication last week of research from Associated Press ...
Work Debrief - Foster's Brad and Dan get a little help for their good calls
24 May 2012
Time after time in research groups, the Foster's audience voiced their desire for Brad and Dan to give ...
Government readies £120m media buying review in marketing shake-up
22 May 2012 | by Maisie McCabe
, the Government will tender for its second framework including market research, communications planning ...
ITV poaches Channel 4's creative chief Phil Lind
21 May 2012 | by Maisie McCabe
Gilshan, director of commercial marketing and research. Lind will report to Rufus Radcliffe, group director of marketing and research, who joined ITV last year from Channel 4 where he was head of network ...
Ogilvy's Sutherland makes a stand for marketing's 'third eye'
18 May 2012 | by Maisie McCabe
relying too much on consumer research, Sutherland noted no one would have suggested a good way ... said: "We need the third eye of behavioural economics to tell us what logic won't and market research ...
