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IDM summit targets ethnicity

s office and Ethnos Research. ...

Royal Mail pushes packs that appeal to the senses

, and the Integrated Approach research that shows the benefits of integrating digital advertising with direct mail ...

Case Study - Littlewoods

Media Research ranked it as the 19th-biggest direct mail spender in 2007, up from 27th in 2006. Mailing ...

Back to basics

, citing JupiterResearch s ROI of Email Relevance research. Given 88 per cent of email is delivered ...

Diary of a Doormat - Adam Whittaker, chief executive; Reardon Smith Whittaker

research failed to produce a system with the DAB-enabled radio I happen to want now. ...

Technique - Maximising your data with a prospect pool

you ran a campaign, not to mention the time you would need to devote to researching various data ...

DM Method: Steps to... Managing your prospect relationships

to your bottom line. Careful research, analysis and planning is essential, says Simon Lawrence.

Legal Eagle

. The Information Commissioner s Office (ICO) has recently published research which shows that small businesses have ...

DM Method: Steps to... Getting more from outbound communications

statistics or recent research findings to help create interest to your proposition and make it relevant ... per cent to more than 40 per cent. Donors are donating more frequently than ever before; research ...

DM Method: Steps to... Avoiding emails that annoy people

wolf? Too many email promotions are overkill, look unprofessional and smack of desperation. Research ...

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