West Brom replaces Bodog with Zoopla
25 May 2012 | by John Reynolds
with online property search and research." There have been reports of financial problems at Bodog in the US. ...
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Jobs | Agency Showcase | Ad creativeInnocent tops the Social Brands 100
29 May 2012 | by Gordon MacMillan
The top 10 included a wide cross-section of brands from different sectors, with mobile brand Giffgaff in third followed by three charities: Cancer Research UK, the British Red Cross and ARKive. Cadbury, ASOS, The Ellen DeGeneres Show and the Met Office rounded out the top 10. The Social Brands 100 ...
Brand barometer: Coffee shops, which one is most prominent online?
25 May 2012 | by Gemma Charles
, third-party research into target audience behaviours, and finally nodal analysis of associated key words / phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... analysis is conducted. For this research, 25 locations form for the basis of analysis a typical project ...
From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
. That involves a lot of research, working hand-in-hand with planners. Maratier also makes a point of meeting ...
Jaguar steps up social media strategy to boost innovation
24 May 2012 | by Sarah Shearman
Jaguar is already active in the social media space and in some recent research by iProspect revealed it to be the third most engaged-with brand in the UK on Facebook, scoring an engagement level of 12%. The Tata-owned brand has appointed We Are Social as its first social media retained agency ...
Most businesses lack effective single customer view, finds survey
24 May 2012 | by Daniel Farey-Jones
The research was conducted in February by Dynamic Markets among companies with more than 250 ... , but our research shows that many marketers are still struggling to make effective use of the data that their business holds across multiple channels." The research showed that even the group that had an effective ...
Brand barometer: Car insurers, which one is most prominent online?
18 May 2012 | by Gemma Charles
, third-party research into target audience behaviours, and finally nodal analysis of associated key words / phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... analysis is conducted. For this research, 25 locations form for the basis of analysis a typical project ...
Sheraton Hotels brand chief discusses serving the 'social traveller'
18 May 2012 | by Loulla-Mae Eleftheriou-Smith
investment? Have the hotels benefitted individually? Our research told us that guests who have free time ...
The truth about lying on your CV
17 May 2012 | by Suzy Bashford
Harrington cites research from the Risk Advisory Group, which vets candidate credentials for employers, which ... research from employment-law specialists ELAS reveals that a third of managers admit to lying ...
What happens when you are too busy to go to the toilet
16 May 2012 | by Nicola Clark
with the somewhat turgid rate of change in the UK workplace. New research from MTV on the growth of 'no ...
