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Instore Index Analysis - value is still king

is conducted with retail research and shopper marketing agency Retail Why. Read more on P I Instore ...

The Instore Index: Pampers replaces Kellogg's as the top brand in Asda, Tesco, Sainsbury's and Morrisons

The league is formulated by retail research and shopper marketing agency Retail Why , which visits a number of the big four supermarkets awarding points to brands for brand positioning and type of POS found on the shop floor. Pampers presence was specifically strong in Asda and Tesco. According ...

Maille mustard launches promotion with The Lanesborough hotel

hotter native varieties such as Coleman s English Mustard. Last month research analyst TNS revealed ...

The Instore Index: Kellogg's is top brand in Asda, Sainsbury's, Tesco and Morrisons

The league is formulated by retail research and shopper marketing agency Retail Why , which visits a number of big four supermarkets awarding points to brands for the positioning and type of POS found on the shop floor. This month s top 10 is predominantly made up of new entrants ...

Analysis - has Iceland changed the way we shop?

managing director of shopper research agency Retail Why said retailers have been drastically simplifying ...

Promo Review - Cadbury Digestive's free personalised mug promotion

s affections. I did a little of my own desk research to test out this hypotheses and discovered message boards ...

Comment - will the recession kill off the bogof?

generate anything other than short-term sales spikes. Indeed, our own research of 2,000 people showed ...

Are bogofs on the decline in Morrisons, Sainsbury's and Tesco?

According the findings of retail research and shopper marketing agency Retail Why for the P I POS League , stark 1, 2 and 3 messages remain the order of the day on the shop floor. Other ... it was interesting to see a noticeable decline in this type of offer in-store. Research has historically shown ...

P&I instore league. The points system

LONDON - The P&I Point of Sale League is a collaboration between P&I and retail research

Kellogg's takes top spot from Coca-Cola as August's top POS brand

The League is formulated by retail research and shopper marketing agency Retail Why , which randomly visits the 'big four' supermarkets, awarding points for positioning and the type of POS found on the shop floor during August. Postion Brand (position last month) Points Comments 1 Kellogg ...

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