The Instore Index: Pampers replaces Kellogg's as the top brand in Asda, Tesco, Sainsbury's and Morrisons
09 Nov 2009 | by James Quilter
The league is formulated by retail research and shopper marketing agency Retail Why , which visits a number of the big four supermarkets awarding points to brands for brand positioning and type of POS found on the shop floor. Pampers presence was specifically strong in Asda and Tesco. According ...







