Panasonic's effort aims to mass market Toughbook
03 Apr 2009 | by Aarti Shah
Toughworld campaign following internal and external research that included interviews with customers. We ...
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Search results for "Research
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Jobs | Agency Showcase | Ad creativeConsumers plan to keep spending on entertainment, study finds
21 Apr 2009 | by Kimberly Maul
, according to a study from marketing research company The NPD Group. "Entertainment Trends in America" found
VMS' new 'Vantage' compares ROI of PR and advertising
26 Mar 2009 | by Tonya Garcia
The system, Vantage, was three and a half years in the making. Vantage pulls information from VMS' advertising and PR monitoring and measurement platforms - AdSight and InSight - and uses both technology and research professionals to conduct its analysis. Carrying a seven-digit price tag ...
Value of press hits varies by industry, study finds
11 Mar 2009 | by Frank Washkuch
The agency, and its research subsidiary Context Analytics, analyzed Interbrand's annual rankings ... on the industry. If a consumer was more likely to do research on a product before making a purchase, such as for a ... researcher or buyer, if there is a degree of risk involved in the purchase, they are much more likely to rely ...
Cisco gets animated to boost product awareness
06 Mar 2009 | by Aarti Shah
the effort using comic-style vignettes because its market research showed that security buyers enjoy comic ...
ADA taps Mullen to unify diabetes message
05 Mar 2009 | by Jaimy Lee
The three-year account, which includes PR and ads, has a budget of about $1 million each year, according to Larry Hausner, CEO of the ADA. The Alexandria, VA-based nonprofit conducted market research in 2008 and found that many people do not understand the seriousness of diabetes, including those ...
Q4 revenues drop nearly 13% at IPG's CMG unit
02 Mar 2009 | by Frank Washkuch
IPG's PR firms included in the CMG unit are Weber Shandwick, GolinHarris, MWW Group, DeVries, and Carmichael Lynch Spong. The unit includes non-PR firms as well, such as KRC Research and FutureBrand. "Our PR business demonstrated good resiliency with organic growth in the high single-digit range," said ...
Survey shows optimism for social media, digital in 2009
27 Feb 2009 | by Kimberly Maul
spokespeople (44%) are most likely to be cut from PR campaigns in 2009. Kelton Research helped conduct both ...
Edelman acquires Coory & Associates
30 Jan 2009 | by David Bleckin
that the partnership would reinforce his firm s offering to clients by drawing on stakeholder research and a range ...
Geron touts clearance for first human stem cell trial
30 Jan 2009 | by Jaimy Lee
, manager of investor and media relations at Geron. Stem cell research remains a controversial issue; the George W. Bush administration had restricted public funding of research in that area, but the science ...
