15 Jul 2010
| by Benjamin Li
SHANGHAI - OgilvyOne's latest research on social media scene in China titled "OgilvyOne Connected
17 Jun 2010
| by Marie Green
. Campaignsingapore.sg carries local breaking news, interviews, blogs, columns, research and features exclusively ...
. Similarly, en.campaignchina.com (english version) delivers news, interviews, blogs, columns, research ...
and research a database of over 50,000 archived articles. The existing Campaign China (simplified chinese ...
11 Jun 2010
| by Benjamin Li
However, 73 per cent of them still find the event appealing, compared with 83 per cent in 2006. Thomas Isaac, director of research services at TNS, pointed out: The decline may be due to the fact ...
-Cable Communications to watch the games live on TV, betting on matches, or watching the final live. The research ...
17 Sep 2009
| by David Blecken
drink in Japan, sales have dropped significantly in recent years. According to research by Euromonitor ...
01 May 2009
| by Anita Davis
HONG KONG - WPP research agency Millward Brown Optimor has found that the reputation of Chinese
07 Aug 2008
by Nielsen Media Research.
07 Aug 2008
| by David Blecken
Regional research by MindShare s consulting division mConsult has found the Games are a turn-off for Japanese youth in particular. The online survey, which canvassed 3,000 respondents, aged 15 to 35, in 11 markets, found 33 per cent of young Japanese had no plans to watch any events live. And 20 per cent intend ...
07 Aug 2008
| by David Tiltman
Research by Analysys International shows that Chinese online spend rose to Rmb 2.8 billion (US$410 million), including Rmb 1.4 billion of display spend. Those figures followed a second-quarter financial report from Sohu, official internet partner of the Games, that showed a 53 per cent rise in ad revenue ...
07 Aug 2008
| by David Blecken
as a pioneer in the sector ahead of KT s rival service MegaTV. Ki Seok Ha, an analyst at research ...
07 Aug 2008
| by Robin Hicks
Figures from Indochina Research show adspend grew 19 per cent in print and on TV (discounts not included) in June compared with the same month last year. However, from January to June this year, spend has slipped by 16 per cent, or US$5.8 million. Laurent Notin, research director at Indochina Research ...