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Consumer technology communications calls out for simplification

knows no boundaries'. Well, new research calls these into question showing that culture and location matter. That is the finding of the Digital Living Index research , which looks at how people use ... with values of the human experience. Unusually, the research takes an anthropological approach, showing how ...

Think BR: Advertising for the second-screen

recent study conducted by media research company Nielsen, which surveyed tablet users in the US, shows mobile devices serving as a second screen The research found that 45% of respondents used social ...

World Cancer Research Fund hires Sarah West for top comms role

The World Cancer Research Fund (WCRF) has appointed a head of comms from the International HIV.... This will include working with its global network of members to promote the scientific research work being conducted ...

ITV poaches Channel 4's creative chief Phil Lind

Gilshan, director of commercial marketing and research. Lind will report to Rufus Radcliffe, group director of marketing and research, who joined ITV last year from Channel 4 where he was head of network ...

The Civil Service Benevolent Fund changes name

quickly to the results of the research and we ve also tested the new identity with civil servants ...

Media360: Outdoor's Mike Baker predicts 'visual, huge' quarter for Olympics

Speaking at the Media360 conference, the outdoor chief said the organisation was still learning from its 'Customer Journey' research commissioned at the end of last year. The research looks at how consumers make decisions and how different media platforms impact choices. Asked if the Olympics were ...

Ogilvy's Sutherland makes a stand for marketing's 'third eye'

relying too much on consumer research, Sutherland noted no one would have suggested a good way ... said: "We need the third eye of behavioural economics to tell us what logic won't and market research ...

Brand barometer: Car insurers, which one is most prominent online?

, third-party research into target audience behaviours, and finally nodal analysis of associated key words / phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... analysis is conducted. For this research, 25 locations form for the basis of analysis a typical project ...

Sheraton Hotels brand chief discusses serving the 'social traveller'

investment? Have the hotels benefitted individually? Our research told us that guests who have free time ...

Public Sector: Scottish PR position 'unlikely' to be filled

, research, design, direct marketing and events management shortlisted for inclusion. The tender is being ...

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