Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
powerful in marketing? Every year, Marketing revisits this question as our journalists compile, research ...
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Search results for "Research
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Jobs | Agency Showcase | Ad creativeFrom 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
. That involves a lot of research, working hand-in-hand with planners. Maratier also makes a point of meeting ...
Third of top 50 websites automatically share user data with third parties
18 Apr 2012 | by Daniel Farey-Jones
automatically shares user data with third parties for commercial purposes, according to research by an online...The company, TRUSTe, studied privacy policies across the leading 50 websites in the UK (as defined by web analytics firm Alexa in March), which include Facebook, eBay and The Guardian. It did not disclose which individual website policies stated they automatically share user data. The research found ...
Ebiquity reports small pre-tax profit
25 Jan 2012 | by Daniel Farey-Jones
Revenues increased 17% year on year to 24m, boosted by the acquisitions of The Joined Up Media Company in Russia, and media analytics and reputation management company Echo Research, last year. In the equivalent period in 2010, Ebiquity made a pre-tax loss of 2.3m on revenues of 20.5m. Ebiquity provides ...
Credit Suisse sponsors Bloomberg+ iPad app
17 Jan 2012 | by Nick Batten
. David Goodall, managing partner at Havas Media International, said, "Bespoke research undertaken ...
Ipsos completes acquisition of Synovate
13 Oct 2011 | by Emily Tan
$723m. This transaction makes Ipsos the third largest global market research company....the largest ad hoc market research firm since 2008, the acquisition will provide the research firm with greater opportunities and capabilities from an operations and research perspective, said Liu. "There ... our regional businesses," added Liu. Some of Synovate s research products, such as MarketQuest ...
BrandMAX digest: 'B' is for business as well as for brands
30 Sep 2011 | by Staff
VERSUS RESEARCH It was David Ogilvy who, in the 60s, noted an 'increasing reluctance on the part of marketing executives to use judgement ... relying too much on research ... as a drunkard uses a lamp post ... of research in brand and creative development. Ed Elworthy, global football brand communications director ...
More than a third of marketers would not attend university today
23 Jun 2011 | by Ben Bold
of the escalating costs of tuition fees, according to research published by recruitment firm EMR.
Media Week launches industry projects and initiatives
16 Jun 2011 | by Staff
. Reputation Surveys Media owner and agency reputation surveys conducted by an independent research company ...
The value of advertising on a B2B website
02 Jun 2011 | by Michael Toedman
The Business to Business Network (BBN), a digital advertising network of over 800 speciality B2B media brands, commissioned a study with global research firm Ipsos OTX MediaCT to compare the effectiveness of B2B advertising within various web environments. The study measured the performance ...
