Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
powerful in marketing? Every year, Marketing revisits this question as our journalists compile, research ...
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Jobs | Agency Showcase | Ad creativeInnocent tops the Social Brands 100
29 May 2012 | by Gordon MacMillan
The top 10 included a wide cross-section of brands from different sectors, with mobile brand Giffgaff in third followed by three charities: Cancer Research UK, the British Red Cross and ARKive. Cadbury, ASOS, The Ellen DeGeneres Show and the Met Office rounded out the top 10. The Social Brands 100 ...
Sector Insight: soap, bath and shower
09 May 2012 | by Jane Bainbridge
sector, retailer brands account for just 11% of the market and research shows only 15% of shoppers opt ...
Measuring emotional engagement through biometrics
08 May 2012 | by Keith Glasspoole
with more 'conventional' research, but in the meantime we will watch their apparent market impact ...
Save the planet marketing 'won't change consumer behaviour'
03 May 2012 | by Gemma Charles
Friendly' drive, will fall foul of consumer complacency, according to new research...." increasingly elicited responses such as, "I've had enough of green". The research was conducted ... "more worrying green saturation" was taking place. The research recomends companies "take on each ...
Helen Edwards: Grand incentive to alter pack mentality
02 May 2012 | by Helen Edwards, PPA, Business columnist of the year
US study, just published in the Journal of Consumer Research, your sudden upsizing is no accident ... from the researchers is one that's borne out by wider empirical evidence: those in society who live ... of clearer labelling and reduced-fat options. This research shows how easy it is for those arguments ...
When social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
despite the negative comments being on a relatively small-scale. 'The idents were researched ...
Starbucks marketer Ian Cranna on changes at the coffee chain
19 Apr 2012 | by Gemma Charles
-group research showed how important the 'value piece' is to customers. This is not just an altruistic measure ...
Think BR: Looking at shopper marketing through a new lens
18 Apr 2012 | by Kerry Bateman
Research from Kantar Worldpanel spells out the most pressing problem facing grocery brands today ... massively under-researched in comparison to the consumer. Our work with Ipsos Mori has de-bunked more preconceptions than I m willing to admit. Qual research and shopper labs are where you ll find insight ...
Adwatch (April 18 ) Top 20 recall: Lynx
18 Apr 2012 | by Matthew Heath, chief strategy officer, LIDA
Research UK The Good Agency/MediaCom 31 11= (13=) Sky Brothers Sisters ...
